Logo
Primary Logo
Concept
The redesigned logo takes inspiration from building blocks, representing New York City’s growth and transformation over time. The open and modular nature of the blocks is a welcoming gesture, inviting everyone to engage with the museum and explore how the past and present connect in shaping New York’s identity. By using a block-like structure, the logo symbolizes both the literal and metaphorical foundation of the city.
Mark Construction
Wordmark
For formal representations of the brand, such as official documents.
Vertical Lockup
Primary logo in use
Monogram
For general branding across mediums
Monogram Type
For minimal spaces or informal contexts.
Vertical Lockup
Monogram in use
Usage
Clear Space
The clear space around the logo should be equivalent to the height of the M, to ensure that the logo is never overcrowded.
Minimum Size
For print, the recommended minimum size for the primary logo is 1.4 in and 0.5 in for the monogram
Black & White
Typically, the full color logo will be used on white and light backgrounds. The black and white logos may be used may be used sparingly for legibility on colored backgrounds
Misuse
Don't add a drop shadow
Don't change the colors
Don't stretch the logo
Don't apply over messy backgrounds
Don't tilt the logo
Don't outline the logo
Digital
The logo mark should be used for social avatars, icons, and the mobile app icon.
Logo Mark
Social avatar
Mobile app icon
Next: Dynamic System