What We Stand For
Mission
The Museum of the City of New York fosters understanding of the distinctive nature of urban life in the world’s most influential metropolis. It engages visitors by celebrating, documenting, and interpreting the city’s past, present, and future.
Vision
To be the top destination for understanding the history of NYC
To engage audiences through storytelling and interactive experiences
To foster a deeper connection between New Yorkers and their heritage
Core Values
Education and Enlightenment
Inclusion, Diversity, Equity, & Accessibility
Innovation and Engagement
Community Connection
Tagline
Who We Serve
Primary Target Audience
This group includes people who live in New York City and have a vested interest in the city's history, culture, and development. The museum offers exhibitions and programs that reflect the city's dynamic past and present, appealing to those with a local connection. Locals are a key audience, as the museum provides them with insights into their city's history, culture, and development.
Secondary Target Audience
Tourists and Visitors
People from outside the city are also a significant audience, as they seek to understand and experience the rich history and cultural heritage of New York City. MCNY attracts tourists who are interested in learning more about New York City's history and culture.
What We Do
Purpose Statement
To inspire New York locals and tourists by providing engaging exhibits and educational programs to foster an appreciation for our city's rich culture, heritage, and its ongoing evolution.
Value Proposition
The Museum of the City of New York offers New York locals and visitors insight into NYC’s rich history to help them understand their past, celebrate NYC’s culture, and better understand its evolving identity.
Positioning Statement
For New York locals and visitors, The Museum of the City of New York is the cultural institution that educates, inspires, and strengthens cultural identities, because we provide enriching exhibits and hands on educational workshops.
How We Sound
Archetype
The Sage
Core Desire: To understand and enlighten
Personality
Welcoming
Knowledgable
Inclusive
Confident
Tone of Voice
Informative
Inspiring
Energetic
Thoughtful
Approachable