Introduction

Brand Profile

Visual Identity

Art Direction

Logo

Dynamic System

Color

Typography

Photography

Motion

Application

Welcome to the Museum of the City of New York brand guidelines

Welcome to the Museum of the City of New York brand guidelines

Welcome to the Museum of the City of New York brand guidelines

Inside, you’ll find everything you need to

apply MCNY’s identity to maintain clear, engaging, and unified communication. This guide ensures our identity

is expressed consistently and recognizably, honoring 

our role as the museum of New York.

Inside, you’ll find everything you need to

apply MCNY’s identity to maintain clear, engaging, and unified communication. This guide ensures our identity

is expressed consistently and recognizably, honoring 

our role as the museum of New York.

Inside, you’ll find everything you need to

apply MCNY’s identity to maintain clear, engaging, and unified communication. This guide ensures our identity

is expressed consistently and recognizably, honoring 

our role as the museum of New York.

"Where the
past informs
the future”

"Where the
past informs
the future”

"Where the past informs the future”

Brand History

Located on 5th avenue, MCNY showcases exhibitions on architecture, neighborhoods, immigration, activism, and contemporary urban issues. With a collection of more than 750,000 objects, the museum has been documenting, interpreting, and preserving New York’s history and culture for over a century.

MCNY captures the spirit of NYC, showcasing its history, diversity, and creativity. Through engaging and interactive exhibits, the museum highlights New York’s challenges and achievements while honoring its past and imagining its future.

Vision For The Future

The future of MCNY is inclusive, interactive, and forward-thinking. The brand will continue to position MCNY as a space where all New Yorkers and visitors feel welcome. It emphasizes accessibility and community engagement, reflecting the city’s diversity.

MCNY aims to balance sophistication with accessibility, maintaining its role as an authoritative voice on New York City’s culture while being approachable and engaging for a broad audience.

Next: Brand Profile

Next: Brand Profile

Next: Brand Profile