Art Direction
Design Statement
MCNY celebrates everything New York represents, focusing on the city’s uniqueness and diversity. The vibrant, modern color palette and typography reflect the museum’s energy and inclusivity, with a logo design that feels approachable and welcoming, inviting everyone to explore the city’s enduring stories.
Design Principles
Modern
Clean, minimal, and functional. Simple, geometric shapes and straight lines.
Bright
Generous negative space and colors that represent the city’s historic sites.
Dynamic
Flexible and adaptable for static and motion media.