What we stand for
Mission
The Museum of the City of New York fosters understanding of the distinctive nature of urban life in the world’s most influential metropolis. It engages visitors by celebrating the city’s past, documenting the present, and inspiring the future.
Vision
To be the premier destination for understanding the dynamic and evolving history of New York City
To inspire and engage audiences through innovative storytelling and interactive experiences
To foster a deeper connection between New Yorkers and their city's heritage
Core Values
Education and enlightenment
Inclusion, diversity, equity, and accessibility
Innovation and engagement
Community connection
Tagline
Where the Past Informs the Future
Who We Serve
Primary Target Audience
Residents of NYC
Locals are a key audience, as the museum provides them with insights into their city's history, culture, and development.
Secondary Target Audience
Tourists & Visitors
MCNY attracts tourists who are interested in learning more about New York City's history and culture.
What We Do
Purpose Statement
To inspire New York locals and tourists by providing engaging exhibits and educational programs to foster an appreciation for our city's rich culture, heritage, and its ongoing evolution.
Value Proposition
The Museum of the City of New York offers New York locals and visitors insight into NYC’s rich history to help them understand their past, celebrate NYC’s culture, and better understand its evolving identity.
Positioning Statement
For New York locals and visitors, The Museum of the City of New York is the cultural institution that educates, inspires, and strengthens cultural identities, because we provide enriching exhibits and hands on educational workshops.
How We Sound
Archetype
The Sage
Core Desire: To understand and enlighten
Personality
Welcoming
Knowledgable
Inclusive
Confident
Tone of Voice
Informative
Inspiring
Energetic
Thoughtful
Approachable
