Photo Style
Photography should reflect real life in New York City and the diversity of people who live, work, and move through it. Images should feel warm and slightly muted in tone, incorporating vermilion and cerulean where possible to align with brand colors.
ENVIRONMENTS & LANDSCAPES
Use environmental photography to showcase the city's physical spaces, including architecture, transit spaces, waterfronts, and recognizable iconic city structures. Prioritize compositions with strong lines, balanced compositions, and clear perspective.
People
Photos of people should feel natural, candid, and community-focused. Capture real moments of movement, conversation, learning, and connection across the city. People featured should reflect NYC's diversity across age, background, ethnicity, and experience, appearing engaged and at ease.
