UI Design
My Role
UI Design
Team
Kinshasa Wilson
Duration
4 months
Tools
Figma
Overview
Shaped by French, Spanish, and African influences, New Orleans is the birthplace of jazz, the home of Cajun and Creole cuisine, and the heart of Mardi Gras and Jazz Fest. NOLA is the most inclusive, community-oriented, and energetic city in the world.
The Problem
NOLA struggles to stand out as a destination that delivers not just entertainment, but meaningful cultural experiences infused with history, connection, and community. NOLA is often overshadowed by larger, more fast-paced cities like NYC, LA, or Chicago.
The Solution
An integrated brand campaign that positions New Orleans as the best travel destination in the US for Gen Z and Millennials.
Design Principles
Modern
Clean, minimal, and functional. Simple, geometric shapes and straight lines.
Bright
Generous negative space and colors that represent the city’s historic sites.
Dynamic
Flexible and adaptable for static and motion media.
Home Page
Product Detail Page
Design System
Brand Colors
Dark Blue
HEX #005CB9
RGB 0 92 185
Light Blue
HEX #B9D2EC
RGB 185 210 236
White
HEX #ffffff
RGB 255 255 255
Dark Pink
HEX #E20787
RGB 226 7 135
Light Pink
HEX #FFA5CC
RGB 255 165 204
Black
HEX #121B26
RGB 18 27 38
Fragrance Colors
The new brand colors are a refreshed take on the classic NOLA colors of green and purple, which are usually associated with Mardi Gras.
Typography
Primary - Figtree
Display - Laila
Components
Grids
Buttons
Cards
Icons
Outcome
The integrated brand campaign repositions NOLA as a younger, brighter travel destination, demonstrating its ability to compete with larger cities by showcasing how fun, culture, and human connection come together.